As
car ownership becomes increasingly prevalent, the market for automotive accessories has never been more thriving. When it comes to naming these products, it can be a daunting task to create a moniker that encapsulates the item’s function, quality and value. The best names are often short, catchy and memorable, such as ArmorAll’s Wheel Cleaner or RAIN-X’s Windshield Wiper Fluid. These names are easy to remember and have clear associations with their respective products. Alternatively, some products benefit from wordplay or clever puns, such as the AutoZone’s Tire Inflator, “Air Dragon”, which capitalizes upon the mythical nature of dragons to promote a concept of power and aerodynamics. Some companies opt for more descriptive titles that accurately reflect the product’s functionality, such as Michelin North America’s Stealth Wiper Blades, which emphasizes the blade’s ability to wipe silently. A descriptive name can provide helpful information to consumers and familiarize them with a product’s benefits. The geographic location of a product’s manufacturer can often influence its name, such as Chemical Guys’ Redline Hyper Seal, whose name references the famous California performance car culture. Geographic references can add a sense of relatability and establish a sense of connection with the consumer. While naming an automotive accessory can be challenging, a well-crafted name can make all the difference in attracting potential customers and differentiating a product from its competitors. By using creative wordplay, vivid descriptions, and geographic references, automotive accessory manufacturers can craft memorable and meaningful names that resonate with their target audience.