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n it comes to choosing a name for your brand or business, there are many options available. Some people prefer to use Chinese characters, as they hold powerful meanings and symbolism in Chinese culture. However, it is not necessary to restrict yourself to using only Chinese characters, especially if you are trying to appeal to an international audience. In fact, using English as part of your brand's name can be a great way to increase its visibility and recognition among English-speaking audiences. Many successful international brands, such as Nike and Coca-Cola, have used English in their branding to great effect. English names can be catchy, memorable, and easy to pronounce, making them a great way to stand out from the crowd. Whether you are starting a new business or launching a new product, incorporating English into your name can help you reach a wider audience and increase your chances of success. However, it is also important to consider your target audience and the message you want to convey. If your brand is focused on a specific demographic or market, such as children or the elderly, then using simple Chinese characters might be the most effective choice. Ultimately, the decision to use Chinese characters or English in your branding is up to you. There are advantages and disadvantages to both approaches, and it is important to consider your goals and target audience when making your decision. By making an informed choice, you can create a brand that resonates with your target market and helps you achieve your business objectives.