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le: SUPREME BOY - The Rising Tide of Korean Streetwear Korean streetwear has been making waves in the fashion world for some time now. Bold graphics, bright colors, and unique designs have captured the attention of young people around the globe, and brands like Supreme Boy have been leading the charge. Supreme Boy is a Korean streetwear brand that first emerged in 2015. Founded by a group of young designers, it quickly gained popularity for its playful designs that incorporated pop culture references, iconic logos, and vibrant colors. The brand's name is a nod to Supreme, the legendary New York-based streetwear label that redefined the genre in the 1990s. One of the defining aspects of Supreme Boy is its unique take on logo design. Unlike many other streetwear brands that create their own logos, Supreme Boy takes existing logos and reimagines them in new and unexpected ways. For example, the brand's logo features a stylized version of the McDonald's "M," while other designs incorporate the logos of brands like Sprite, Budweiser, and Lucky Charms. But Supreme Boy isn't just about reimagining logos - the brand has also developed a distinctive aesthetic that combines streetwear with elements of Korean pop culture. Many of its designs feature cartoon characters, playful graphics, and bold slogans in Korean, creating a look that is uniquely Korean. Despite its relatively short history, Supreme Boy has already made a name for itself in the global streetwear scene. Its designs have been worn by K-pop stars, international celebrities, and fashion-forward young people worldwide. And with South Korea's growing influence on pop culture, it seems likely that the brand's popularity will only continue to rise. In conclusion, Supreme Boy is a prime example of the exciting and innovative streetwear scene emerging from South Korea. With its playful designs, clever logo reimagining, and unique Korean aesthetic, the brand is sure to continue making waves in the world of fashion for years to come.